A book called Future Hype: The Myths of Technology Change
In the work I do, I help people identify and validate actual needs as it applies to technology in their organizations. If performance can be improved by integrating a technology solution, then we have a good fit provided the needs of the end-user are considered equally to the needs of the business. However, it's been my experience that the pressure to "keep up with the Jones'" and "because everyone else is doing it" tends to drive most business decisions when it comes to technology.
In a previous post, I discussed how solutions should be driven by a true understanding of the job that is being conducted by the end-user, what outcomes they expect and which obstacles they hope to overcome using a technology solution. Having the latest and greatest when it comes to technology isn't always the answer and will not improve performance if three previously mentioned factors are not considered.
In Future Hype, author Bob Seidensticker breaks many myths around technology. One of those is the value people place on Moore's Law. Some industries that rely on computer technology need all the processing speed they can get, like the banking industry for example. On the end-user level (the interface), where the interaction occurs, it's not so apparent. Remember, it's about the jobs, the outcomes and obstacles people wish to overcome using the technology. It's about the needs of the end-user. If bigger, better, faster and flashier isn't going to improve upon any of the three factors don't believe the hype. Build to what is needed. In the end,your time, money and resources can be saved to when you really do need the increased technological performance.
About the Author
- Justin Beller
- Boise, Idaho, United States
- Justin Beller is a training and development, workplace performance improvement professional serving businesses of all sizes in a variety of industries. Over the last 10 years, Justin has built an impressive body of work. He has been involved in the design and development of training and workplace performance improvement solutions to enhance the productivity and profitability of companies he has served. In addition, he has conducted user-centered design and usability testing on technology products for Boise-area companies such as Norco, Albertsons and Hewlett-Packard. Justin has been described by his peers as a leader, bringing a high degree of skill in his area of expertise. He is knowledgeable of processes and procedures surrounding the development of quality, performance-based training, providing oversight to projects with an acute sense of awareness to deadlines and timelines. Justin pays close attention to details and exercises his authority as a leader in a conscientious manner. In 2005, Justin founded PinPoint Performance Solutions, a training and development company dedicated to workplace performance improvement for maximum results.
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