Friday, April 13, 2007

The Tools of Technology are Only a Means to An End

Yesterday I read the following article on the Idaho Statesman website which fascinated me.

HP tries reinventing its masterpiece

The article discussed how Vyomesh I. Joshi, the senior vice president of Hewlett-Packard's printing division, is looking at his business in a different way in order to stay competitive and keep up with a changing marketplace. Rather than thinking of HP as being in the printing business, Joshi is thinking of the company as being in the content consumption business.

Looking at your overall business or the products you create (i.e. - software & web applications) in an opposite way changes your paradigm. When it comes down to it, the tools of technology we produce are nothing more than a means to an end. It is the end we should be thinking about above all else. For instance, HP's printers are merely the tools that allow the content the end-user is consuming to be transferred to the printed page. With that printed page they will be able to a do a number of things.

So take a step back and look at your business or your products. Start with the end in mind to create a whole new way of thinking. Who knows? From there your next innovation may emerge.

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