Wednesday, July 11, 2007

White Paper: Search Engine Optimization (SEO) and Usability

PinPoint Performance Solutions has published a white paper on Search Engine Optimization (SEO) and Usability (PDF, 75K).

The design and functionality of a website does not have to suffer just to receive a high ranking on a search engine results page. Search engine optimization, the practice of optimizing the code and content of a website to make it easy for search engines to index and for end-users to find and usability, the practice of making something easy to understand and learn are actually two sides of the same coin. Both practices are a lot more similar than you may think and lend to enhancing the user experience for websites and web-based applications.

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