Tuesday, September 25, 2007

Integrating Web 2.0 in Your Organization

One of my favorite websites, BNET, has put together a feature on Web 2.0 and how it can work for you in your business.

Not only are you able to find out what it is and what specific tools are at your disposal, you can also learn how to put it to use in your company. I encourage you to read this article as well as others in the feature if you are considering using Web 2.0 technologies in your organization.

Here are some highlights from the article and some thoughts I have on this topic:

  • Web 2.0 - simple deployment, simple management and lower overall costs. There is typically no software to buy and configure on a network server or desktop. Management and maintenance of the application is often minimal. Somebody else is usually responsible for the "dirty work".
  • Implementing Web 2.0 in an organization should be done out of a need to improve performance, productivity and communication. It shouldn't be done for the sake of the technology or just because "everybody else is doing it." The solution the technology provides should be to evolve current processes and practices, not to revolutionize what is currently being done. The key is to have minimal pain and minimal resistance during a time of change. Otherwise, your initiative could be rejected by the end users. Find a champion for your cause that people respect and are willing to follow. It could be you or it could be someone else.
  • Some Web 2.0 applications have poor usability or counter-intuitive interfaces. This is a young field and there are bound to be many bugs, glitches and overlooked features that may be important to you. In this day and age, beta is the new "final release". It just comes with the territory.
  • Be willing to experiment. Find the root causes to performance problems and identify whether or not a technology solution is the answer. If so, choose an application and see if it works for you. If not, you are out very little due to the nature of the technology. Simple deployment, simple management and low cost make it affordable to try on different hats until you find the one that is the best fit.

I would be very interested in learning what you discover in these articles. Perhaps you'll come to the same conclusions or arrive at your own. Enjoy!

No comments: