Mr. Godin hit the nail on the head yet again in his recent blog post:
Seth's Blog: Alarm clocks
In the past I have maintained that some product developers, especially developers of technology products, have a tendency to concentrate too much on a single aspect or set of features and not enough in other areas. In Seth's example, he basically says we'd have better alarm clocks if it weren't for people developing them concentrating too much on marketing.
That's not say that marketing is a bad thing. In the end, it illustrates product development is more about what people want out of their products and what they can do for them and less about how many can be sold. If you give people what they want, marketing will come much easier.
About the Author
- Justin Beller
- Boise, Idaho, United States
- Justin Beller is a training and development, workplace performance improvement professional serving businesses of all sizes in a variety of industries. Over the last 10 years, Justin has built an impressive body of work. He has been involved in the design and development of training and workplace performance improvement solutions to enhance the productivity and profitability of companies he has served. In addition, he has conducted user-centered design and usability testing on technology products for Boise-area companies such as Norco, Albertsons and Hewlett-Packard. Justin has been described by his peers as a leader, bringing a high degree of skill in his area of expertise. He is knowledgeable of processes and procedures surrounding the development of quality, performance-based training, providing oversight to projects with an acute sense of awareness to deadlines and timelines. Justin pays close attention to details and exercises his authority as a leader in a conscientious manner. In 2005, Justin founded PinPoint Performance Solutions, a training and development company dedicated to workplace performance improvement for maximum results.
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