I can't take credit for this post, but I found it very useful and interesting nevertheless.
The top 8 mistakes in usability (and companies investing in it)
When companies create products, especially technology products, the intentions are well placed but often fall short of being useful. The reason they fail is some companies don't do the right amount or the right kind of research in the early stages of design and development.
The things that stood out to me in the linked post are the context in which the research is done in relation to the product or service being proposed by the company and not being completely objective in their approach.
For every success (iPod) there is at least one failure (Newton).
About the Author
- Justin Beller
- Boise, Idaho, United States
- Justin Beller is a training and development, workplace performance improvement professional serving businesses of all sizes in a variety of industries. Over the last 10 years, Justin has built an impressive body of work. He has been involved in the design and development of training and workplace performance improvement solutions to enhance the productivity and profitability of companies he has served. In addition, he has conducted user-centered design and usability testing on technology products for Boise-area companies such as Norco, Albertsons and Hewlett-Packard. Justin has been described by his peers as a leader, bringing a high degree of skill in his area of expertise. He is knowledgeable of processes and procedures surrounding the development of quality, performance-based training, providing oversight to projects with an acute sense of awareness to deadlines and timelines. Justin pays close attention to details and exercises his authority as a leader in a conscientious manner. In 2005, Justin founded PinPoint Performance Solutions, a training and development company dedicated to workplace performance improvement for maximum results.
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