PinPoint Performance Solutions has published a white paper on Search Engine Optimization (SEO) and Usability (PDF, 75K).
Abstract
The design and functionality of a website does not have to suffer just to receive a high ranking on a search engine results page. Search engine optimization, the practice of optimizing the code and content of a website to make it easy for search engines to index and for end-users to find and usability, the practice of making something easy to understand and learn are actually two sides of the same coin. Both practices are a lot more similar than you may think and lend to enhancing the user experience for websites and web-based applications.
About the Author
- Justin Beller
- Boise, Idaho, United States
- Justin Beller is a training and development, workplace performance improvement professional serving businesses of all sizes in a variety of industries. Over the last 10 years, Justin has built an impressive body of work. He has been involved in the design and development of training and workplace performance improvement solutions to enhance the productivity and profitability of companies he has served. In addition, he has conducted user-centered design and usability testing on technology products for Boise-area companies such as Norco, Albertsons and Hewlett-Packard. Justin has been described by his peers as a leader, bringing a high degree of skill in his area of expertise. He is knowledgeable of processes and procedures surrounding the development of quality, performance-based training, providing oversight to projects with an acute sense of awareness to deadlines and timelines. Justin pays close attention to details and exercises his authority as a leader in a conscientious manner. In 2005, Justin founded PinPoint Performance Solutions, a training and development company dedicated to workplace performance improvement for maximum results.
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